Effective from 27th March 2012

This privacy policy applies only to this website (the “Site”). If you do not accept this privacy policy, you must not use the Site.

Collection of Personal Information

We collect personal information from you (such as name, address, telephone number, email address etc) when you fill in registration forms, submit comments to the Site, participate in message boards, blogs or any other user generated content facilities or send emails to us. Please do not submit your personal information to us if you do not wish us to collect it.

Collection of Other Information

In addition to personal information, we may collect information about you automatically when you visit the Site. The collection of information may involve the use of cookies and web beacons. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor traffic on the Site. A cookie is a small text file that is placed on your computer's hard drive by your web browser when you first visit the Site. The cookie allows us to identify your computer and find out details about your visit. Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, we cannot guarantee that your experience with the Site will be as quick or responsive as if you do receive cookies.

The information collected by cookies and web beacons is not personally identifiable, it includes general information about your computer settings, your connection to the internet e.g. operating system and platform, IP address, your browsing patterns and timings of browsing on the Site and geographical location.

Display advertising on the Site is provided by our advertising partner. Our advertising partner will serve advertisements that it believes are most likely to be of interest to you, based on information about your visit to the Site and other websites (this information is anonymous in that it does not include your name, street address, email address or telephone number). In order to do this, our advertising partner may need to place a cookie on your computer. For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit www.youronlinechoices.co.uk.

Use of Your Information

By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which includes (without limitation):

• personalising your visits to the Site to improve the services provided to you;
• informing you about the latest changes to the Site, products, services or promotional offers that you might find interesting;
• customer service and support;
• communicating (and personalising such communication) with you;
• enabling you to share our content with others e.g. using an ‘Email a friend’ or ‘Share this’ functionality;
• conducting market research; and/or
• carrying out technical and statistical analysis to measure the performance of our services and the Site.

Sharing Your Information

We may share information about you with suppliers that we engage to help us provide certain services and/or functionality e.g online payment processing. We will use reasonable endeavours to control and be responsible for the use of your information by such suppliers.  Furthermore, by using the Site, you consent to the transfer of your personal information outside of the European Economic Area (which may not provide the same protection for such information as the European Economic Area provides) in the event that the processing of your information involves such a transfer.

We may disclose your information (including personal information) to other companies within the Daily Mail and General Trust plc group of companies (the “DMGT Group”, see www.dmgt.co.uk for further information) and may use and share within the DMGT Group information that we learn from your interactions with us and other companies within the DMGT Group.

Subject to your consent, your personal information may be used by us and/or other companies within the DMGT Group to contact you by email, fax, telephone, SMS and/or post with information and offers on products/services provided by us and/or other companies within the DMGT Group.

Subject to your consent, we may supply personal information about you to selected third parties so that they may contact you with information and offers which may be of interest to you.

We reserve the right to disclose your personal information to comply with applicable laws and government or regulatory bodies’ lawful requests for information.

We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.

Keeping Your Personal Information Secure

We take the security of your personal information very seriously and have appropriate physical, technical and administrative procedures in place to help protect your personal information from unauthorized access, use or disclosure as required by law in England.

Accessing Your Personal Information

If you wish to review or receive copies of the personal information we hold about you, change your marketing preferences or have any other privacy queries, please write to us (including full details of your request) at the following address:

We may charge a small administration fee (not exceeding the maximum permitted by law in England) in relation to fulfilling a request for access to personal information.

Changes to this Privacy Policy

If we change this privacy policy, we will post the revised privacy policy here with an updated effective date. If we make significant changes to the privacy policy, we may also notify you by other means such as sending an email or posting a notice on our home page.